05 Mar 2014
Whether we're selling a product or service, it’s important to understand the value of our work. Discounts are abundant, offering promises of potential lifelong clients and a surge in profits. We offer some points to consider when playing with the fire that is discounts.
Value your work
Discounts aim to attract customers by the sole attraction of a low price. Price is the one thing that all products have in common, and there will always be a company who will offer a similar product for less.
Your business has taken time and effort to set up. Think about the unique aspects of your work which aren't found anywhere else, or the greater amount of skill involved in what you do that's missing from competing products. Consider placing the emphasis on these points, rather than the price, and customers will recognise, pay for and appreciate the value of your work.
Attract customers, not traffic
Discounts are often focused on new customers... Read More