The parent experience: what families want when booking children's activities

As an activity provider, you know how much effort goes into planning classes children love – but to a parent, your booking process is one of their first real impressions of your business. Parents today are busier and more cautious than ever. They want activities that fit around family life, feel welcoming and trustworthy, and give them confidence their child will be safe, happy, and supported. If your booking process doesn’t reflect that same sense of ease and trust, you risk losing families before they’ve even tried a class. So what exactly makes the difference for parents when deciding whether to book? What parents look for when booking children’s activities 1. Clear, useful class information Parents want to know exactly what they’re signing up for: class ti...